Company Identity: Questionnaire →→ | The Prompt Engineering Project

This questionnaire is designed to give you clarity on your brand’s identity, audience, and goals. Take your time answering—there are no right or wrong responses, only what feels true to your brand!

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01: What does your business do, and why did you start it?

💡 Think about the core of your business—what products or services you offer and what inspired you to start. Was it a personal experience, a market gap, or a passion project?

✅ Example Answer:

"We design modern, ergonomic office furniture that helps people work comfortably and efficiently. We started this brand after struggling with back pain from poorly designed chairs. Our goal is to make workspaces healthier and more productive."

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02: Who is your ideal customer? Describe them in detail.

💡 Picture your perfect customer—what do they do, what are their interests, and what kind of lifestyle do they have? What problems do they face that your brand solves?

✅ Example Answer:

"Our ideal customer is a young professional working remotely or in a creative industry. They care about productivity and aesthetics, prefer minimal yet functional designs, and are willing to invest in quality furniture that lasts."

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03: What problem does your brand solve for customers?

💡 What challenges do your customers face? Does your brand save them time, offer better quality, or solve a specific frustration?

✅ Example Answer:

"Many professionals suffer from back pain and fatigue due to poorly designed office furniture. Our brand provides ergonomic, adjustable chairs and desks that support good posture and improve focus, making long work hours comfortable."

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04: How do you want people to feel when they interact with your brand?

💡 When someone visits your website, uses your product, or sees your branding, what emotions should they experience? Should they feel excited, confident, relaxed, or inspired?

✅ Example Answer:

"We want our customers to feel empowered, focused, and comfortable—like they have the perfect workspace to achieve their goals."

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05: If your brand had a personality, what three words would describe it?

💡 Imagine your brand as a person. Would they be bold and energetic? Calm and sophisticated? Playful and quirky?

✅ Example Answer:

"Innovative, professional, and customer-focused."

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06: Who are your competitors, and how is your brand different?

💡 Identify other brands in your industry that offer similar products or services. Then, highlight what makes you unique—whether it's superior quality, better pricing, customer experience, or values.

✅ Example Answer:

"Our competitors include major furniture brands like IKEA and Herman Miller. However, we stand out by offering affordable, high-quality ergonomic designs that are stylish, customizable, and built for long-term comfort."

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07: What colors and design styles best represent your brand?

💡 Think about the visuals—what colors match your brand’s personality? Do you prefer a modern, minimal look or something bold and expressive?

✅ Example Answer:

"Neutral shades like matte black, grey, and deep blue to create a sleek and professional look. Our style is modern and minimal, with clean lines and high functionality."

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08: What is your brand’s tone of voice? How should it sound when speaking to customers?

💡 If your brand could talk, how would it sound? Friendly and casual? Professional and informative? Playful and fun?

✅ Example Answer:

"Our tone is confident, knowledgeable, and helpful—like a trusted expert offering solutions, not just selling products."

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09: Where does your ideal customer usually find you?

💡 Where does your audience spend time? Are they scrolling Instagram, searching on Google, watching YouTube, or active on LinkedIn?

✅ Example Answer:

"Most of our customers find us through Instagram and Pinterest while searching for home office inspiration. We also get a lot of traffic from YouTube, where we share workspace setup tips."

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10: What makes your brand special or unique compared to others?

💡 Every brand has something that sets it apart—what’s yours? It could be quality, affordability, exclusivity, sustainability, or something else.

✅ Example Answer:

"Unlike generic office furniture brands, we create premium, ergonomic solutions that blend function with aesthetics. Our chairs and desks are designed for long hours of work without sacrificing style."

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